Mental Health Campaign
BRAND FOR THE GREATER GOOD
The basis of the Mental Health campaign ‘Joy’ can be summarised in three main points:
1. Joy campaign
The core of the campaign is to bring joy to everyone in and around dundee through spreading positive messages.
2. Support
Provide a link to support guides and links, hoping this provision of joy plus support could help those suffering, seek help and reduce the stigma.
3. Creative involvement
The campaign seeks artists to help bring creativity to the campaign. Desiging merchandise to become an advert that creates joy and increases funds.
The Brand Values were:
1. Cheerful
It is key that the brand is the epitome of joy, a positive outlook.
2. Mental health in mind
The brand at its core exists to help support
those with mental health issues.
3. Bold and colourful
In language and design.
This project allowed for development of various skills. Learning the key elements required to create a successful brand, as well as developing skills in poster design, web design, photography, merchandise and package design.
BRAND FOR THE GREATER GOOD
The basis of the Mental Health campaign ‘Joy’ can be summarised in three main points:
1. Joy campaign
The core of the campaign is to bring joy to everyone in and around dundee through spreading positive messages.
2. Support
Provide a link to support guides and links, hoping this provision of joy plus support could help those suffering, seek help and reduce the stigma.
3. Creative involvement
The campaign seeks artists to help bring creativity to the campaign. Desiging merchandise to become an advert that creates joy and increases funds.
The Brand Values were:
1. Cheerful
It is key that the brand is the epitome of joy, a positive outlook.
2. Mental health in mind
The brand at its core exists to help support
those with mental health issues.
3. Bold and colourful
In language and design.
This project allowed for development of various skills. Learning the key elements required to create a successful brand, as well as developing skills in poster design, web design, photography, merchandise and package design.
